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Rankwave Got Sued By Facebook For Misusing Data

A South Korean firm Rankwave has been accused of unlawfully using Facebook’s data to sell for advertising and marketing purpose.

Facebook is asking a judge to pressurize the firm to appoint an auditor to check the activities. By doing so it can be found if the data of users were acquired and sold.

Facebook’s director of platform enforcement, Jessica Romero said, “Facebook was investigating Rankwave’s data practices in relation to its advertising and marketing services. Rankwave failed to co-operate with our efforts to verify their compliance with our policies, which we require of all developers using our platform.”

Facebook has filed a case against the firm accusing of using 30 different apps to analyze likes and comments on FB pages.

Facebook also mentioned of Rankwave using a consumer app with the consent of each consumer of course. This app would check that user’s popularity of whenever he/she posts something on social media. As per Facebook, this app can find the figure of social influence.

Facebook has also shared an information of the firm using its app since 2014 to gather users’ information for business purpose and selling them to the marketing & advertising companies as consultation service.

Facebook had asked many times to Rankwave to open itself up to an audit and show the data of the acquired information of the users which they have been ignoring.

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