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Hour-Long Videos On Instagram

A long-term video feature has been added to the Instagram platform which allows the users to post hour-long clips.

Users now can use IGTV to exceed the limit which is currently 60 second clip.

It’s not clear if the longer videos would include adverts or if users would be paid for their content as they are on platforms like YouTube.

Kevin Systrom, founder of Instagram said, “We are in rush to find that out”, speaking regarding this matter to Newsbeat.

Videos will be showed in portrait mode, which is natural way of people using their phones according to Instagram.

Kevin said: “Video deserves a better home on mobile.”

Tech expert Alex Brinnand, from TenEighty magazine, says IGTV could make Instagram a more dominant player in the social media industry.

He also said, “We are still yet to see exactly what power Instagram does have. I’m sure there are lots of discussions happening at other platforms about how much of a threat this could be and those are valid.”

At this moment users can see only 60 seconds long clip on their feed after opening the app. Instagram stories normally expires after 24 hours automatically that is limited to 15 seconds.

The new platform will be a standalone app as well as existing on users’ homepages.

Kevin told Newsbeat, “All the data we have shown that people are spending less and less time in front of TVs but spending more and more time on their phones.”

He feels responsible to make these kinds of changes to Instagram for the users.

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