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Amazon imposes limit on reviews

Apparently, Amazon being an online marketplace has restricted on the number of reviews shoppers leave on their site.

As to put a stop to the false feedback, on Amazon site people can five reviews a week of items not bought via the online store.

This modification solicits to most products, which is a portion of to hold down on people selling positive comments.

The change is Amazon’s latest step in its battle to ensure users trust its listings.

Sellers used to promote fake reviews and in exchange they pushed Amazon to tougher restrictions on companies that offered free products in return for customers’ ratings, begininng of this year.

But the option is still open to reveiew as they want if the products are purchased through the website.

Retail analyst at Verdict Retail, Patrick O’Brien said, “The change makes a lot of sense. There has been a massive clampdown on fake, bogus and heavily influenced reviews recently”. In October, Amazon announced the end of ”incentivized reviews”.

According to Amazon’s website, while direct compensation for reviews had never been allowed,there was an exception – reviewers could until last month post a review in exchange for a “free or discounted product as long as they disclosed that fact”.

Vine, Amazaon’s own program is now used to show such reviews from now on.In Amazaon’s Customer Service Section, updated rules has been published. “You can submit five non-Amazon verified purchase reviews each week, starting on Sunday,” it says.

Amazon tracks all the reviews that customer gives regarding any specific products who have bought it via the site if “unusually high numbers” of reviews are submitted in a short period of time. Right away Amazon starts to enquiry about it.

“Amazon’s review system is very impressive in terms of the volume of reviews there, it’s far superior to those of competitors,” said Mr O’Brien.”The new rules will make it very difficult for people who are trying to make money by selling

fake reviews. It does show Amazon is taking this matter seriously.”

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